Section One Navigation industry chain and industry's development characteristic     1

First, analysis of navigation industry chain   1

Second, development characteristic of satellite navigation industry     2

Section Two Overview of global car navigation market       5

First, GPS market scale 5

Second, overview of navigation apparatus market in the whole world 6

Third, current situation of the development of global car navigation market       8

Fourth, General Motors will install OnStar satellite navigation systems in 2007  11

Fifth, 2007 global GPS comprehensive prospect  13

Sixth, prediction of the global car navigation system market of 2010  21

Section Three Development analysis of American satellite navigation industry of 2006      27

First, introduction of U.S.A. GPS system     27

Second, the leading position and use state of American car navigation system   32

Third, the new development tendency of U.S.A. GPS in 2006    33

Fourth, manufacturer's development of portable car navigation device of U.S.A. of 2006 41

Section Four Development analysis of Japanese satellite navigation industry of 2006 41

First, Japanese car satellite navigation apparatus increase theft-proof prewarning in 2006 41

Second, Japanese company put out the car navigation device which can reveal stereoscopically in 2006 42

Third, Japanese car navigation device can already receive the digital TV in 2006       44

Fourth, Japan plan to introduce car navigation new system which can help drive on 2008       45

 

Section One Development overview of Chinese automobile market of 2006      47

First, the analysis of automobile industry in 2006 47

Second, recoverable amount of private car of our country of 2006    59

Third, analysis of China imported automobile market of 2006     60

Section Two The prediction of Chinese automobile market of 2007    74

First, the analysis of automobile industry in 2007 74

Second, The prediction of Chinese automobile market of 2007   84

Third, the prediction of China's imported automobile market of 2007 88

Fourth, Chinese automobile market presents six major development trends       90

 

Section One Development analysis of Chinese satellite navigation industry of 2006   94

First, industry's summary of China navigation     94

Second, overview of China navigation market      98

Third, China GPS application market attract global sight     103

Fourth, industry's development of China GPS navigation of 2006      110

Fifth, GPS become the new guide of fashionable life in 2006      115

Sixth, transfer natural gas from the west to the east launch GPS patrol and examine management mode in an all-round way in 2006       119

Seventh, the first set of independent property right GPS chip groups of our country was born in Xi'an in 2006     120

Section Two 2006 Market overview of domestic GPS navigation product  121

First, market scale of domestic GPS navigation of 2006     121

Second, market competition focus of domestic GPS navigation of 2006    122

Third, the main product of domestic GPS navigation market of 2006 122

Fourth, the price decisive factor of domestic GPS market of 2006     123

Fifth, operation mode of domestic market of 2006      124

Section Three Market competition situation of domestic GPS navigation of 2006      124

First, manufacturers will pour into GPS market one after another in 2006  124

Second, domestic brand lead GPS navigate market in 2006 125

Third, the situation that the foreign giant enter in 2006 125

Fourth, China's technology and America and Europe will grab satellites navigation market in 2006   127

Section Four Existing problem of Chinese satellite navigation of 2006 138

First, the difficult position of civil market of domestic satellite navigation industry is treated and solved  138

Second, the electronic map is bottlenecks    140

Third, GPS will become fake and forged and overflow in 2006  142

Section Five Chinese Development prediction of electron navigation industry in 2007       143

 

Section One Basic overview of car satellite navigation system    149

First, classification of car satellite navigation system   149

Second, the composing and main fittings of car navigation system     154

Third, four major key elements of car satellite navigation systems      157

Fourth, the newest development trend of car satellite navigation systems   160

Section Two Overview of domestic car navigation market  161

First, policy environment       161

Second, technological environment       162

Third, industry's environment       164

Fourth, overview of market of foreign car navigation  166

Fifth, overview of market of domestic car navigation  167

Section Three Development analysis of market of Chinese car navigation of 2006    170

First, analysis of car navigation market of 2006   170

Second, see China car navigation market from store medium of navigation system in 2006      173

Third, Chinese car navigation market develop polarise in 2006    176

Fourth, GPS navigation system is becoming the important component of the private car  178

Fifth, the influence that advertisement of car navigation introduce by CCTV brought in 2006   180

Sixth, motive force of development and market resistance of car satellite navigation of 2006   183

Section Four Development and prediction of market of Chinese car navigation of 2007    194

First, China GPS car navigation products will step into the era of wide screen formally in 2007      194

Second, car navigation stride into 3D stereoscopic era in 2007   195

Third, analysis of car navigation market of 2007  196

Section Five The main enterprise's overview of domestic car navigation market       199

First, competition advantage of domestic enterprises   199

Second, the auxiliary situation of domestic enterprises for completed car factory     201

Third, the increase situation of GPS achievements of domestic enterprise  201

Fourth, the products orient situation of domestic enterprise 202

Fifth, the propagation tactics of GPS products of domestic enterprise       202

Sixth, after-sale service situation   203

Section Six Marketing channel analysis of market of domestic car navigation    204

First, the exploration of marketing channel mode of GPS market       204

Second, the distribution channel study of domestic car navigation market  208

Third, the car navigation enter the large sales field to become the popular trend of automobile consumption in 2006      209

Fourth, the whole country most large GPS monopolized shop enter Guangzhou of 2006  210

Section Seven The study of consumption condition of domestic car navigation 215

First, study of cognition degree     215

Second, consideration of purchase       217

Third, the channel distribution of product information 223

Fourth, place distribution that consumers buy GPS     224

Fifth,study of satisfaction      225

 

Section One Panasonic   227

First, company's overview    227

Second, company’s products 229

Section Two Pioneer      230

First, company's overview    230

Second, company’s products 231

Section Three Clarion    235

First, company's overview    235

Second, company’s products 237

Section Four Topcon     238

First, company's overview    238

Second, company’s products 239

Section Five Other Japanese manufacturers  241

First, Alpine    241

Second, Denso       246

Third, Kenwood     248

Fourth, Sony  249

Fifth, Fujitsu Ten    254

 

Section One Siemens VDO    257

First, company's overview    257

Second, Siemens will introduce the new product of car three-dimensional navigation system in 2007     257

Third, Siemens car navigation hit out masses' market in 2007     258

Section Two Thales       260

First, company's overview    260

Second, company’s products 262

Section Three Leica       263

First, company's overview    264

Second, company products   266

Section Four Blaupunkt  266

 

Section One Garmin      267

First, company's overview    267

Second, company’s products 267

Third, sales situation of car navigation products of 2006     270

Fourth, development analysis of NuviGPS products of 2007      272

Fifth, China's development analysis of Nuvi car navigation of 2007    276

Section Two Mentor      278

First, company's overview    278

Second, company’s products 278

Section Three Motorola  279

First, company's overview    279

Second, company’s products 281

Section Four Other North American manufacturers     281

First, RockWell      281

Second, Andrew     282

Third, NovAtel       283

Fourth, CSI    285

Fifth, Trimble 286

Sixth, PCC     286

Seventh, MDSI      286

 

Section One Analysis of Beijing car navigation manufacturer      288

First, Beijing UniStrong  288

Second, Beijing CityOnMap   300

Third, Beijing BDStar     303

Fourth, Beijing TrailHead       307

Fifth, Beijing Shengji Hengxin       308

Sixth, Beijing Jingwei Xinghang    311

Seventh, Beijing Dic Hain      313

Eighth, Beijing Zhongruan      314

Ninth, Beijing Saibo Tiandi science and technology      316

Tenth, China Daheng information technology       318

Section Two Analysis of Guangdong car navigation manufacturer      319

First, Shenzhen Seg-GPS      319

Second, Shenzhen Navigation       325

Third, Shenzhen Hangsheng  326

Fourth, Shenzhen Maxwell    327

Fifth, Yuwei    328

Sixth, Shenzhen Careland      329

Seventh, Foshan Coagent      333

Eighth, Guangzhou YiaoPan Electronics Co., Ltd. 336

Ninth, Dongguan Hiner information technology    337

Section Three Analysis of Shanghai car navigation manufacturer       339

First, Shanghai Sanji electron 339

Second, Shanghai DaTang TianYi  341

Third, Shanghai Levave  343

Fourth, Shanghai Tide    344

Fifth, Shanghai Howa    346

Sixth, Shanghai Volkswagen Science Technologies Co., Ltd.      348

Seventh, Shanghai GM GPS  350

Eighth, Shanghai YongGe      351

Ninth, Shanghai Fleety Telecom Technology Co., Ltd. 352

Tenth, Shanghai AngLian navigation      354

Eleventh, Shanghai Compline electronic science and technology 355

Twelfth, Shanghai GIS information tech Co.,Ltd  356

Section Four Analysis of Qingdao car navigation manufacturer   356

First, Qingdao LionSen  356

Second, Qingdao Carboter     357

Third, Qingdao Haier     359

Section Five Analysis of Xi’an car navigation manufacturer 360

First, navigation in Co., Ltd. in Xi'an Orient Power electron       360

Second, Xi'an Space Star      363

Section Six Analysis of Jiangsu car navigation manufacturer      364

First, Nanjing Leimo      364

Second, Nanjing Hanyue electron  365

Third, Jiangsu Shinco electron Corporation (Group)    366

Section Seven Analysis of Hangzhou car navigation manufacturer      367

First, Hangzhou Qiujing  367

Second, Hangzhou Jianfeng   369

Section Eight Analysis of car navigation manufacturer of other district      370

First, Xiamen YaXon      370

Second, Faw-QM GPS research and development centre    371

Third, Shenyang Xinfeida information technology       373

Fourth, Chongqing R.C. science and technology  375

Fifth, PSAT electric Science and Technology Co., Ltd.       376

Sixth, Wuxi JiTian communication Science Technologies Co., Ltd.    377

Seventh, China Satellite Navigation and Communication Co., Ltd       378

 

Section One The development comparison of domestic and international car navigation    382

First, successful experience of foreign car navigation industry   382

Second, subject problem that Chinese car navigation industry faces   383

Section Two Analysis of market environment      384

First, Chinese car navigation market takes shape  384

Second, market environment of car navigation     387

Third, favorable factor of promoting the development of market 391

Fourth, challenge that face    391

Section Three The study of products demand      393

First, main motive force of Chinese market  393

Second, main resistance of Chinese market  393

Third, domestic market demand of satellite navigation industry   393

Section Four Analysis of policy environment       398

Section Five Navigation infrastructure analysis    399

Section Six Scale analysis of car navigation industry of our country   402

First, the car navigation industry of our country is in scale earlier stage     402

Second, draw lessons from the development model of America and Japan 407

 

Section One The market prediction of car navigation industry of 2007 and the following several years    412

First, Chinese market potential of car navigation system is enormous 412

Second, prospect analysis of service industry of car GPS satellite navigation    414

Third, prediction of domestic GPS market of 2007     415

Fourth, prediction of international and domestic car GPS navigation market in 2007-2008       418

Fifth, the Olympic Games in Beijing will ignite the market of Chinese car GPS navigation system in 2008      420

Sixth, GPS navigation system will cover the public transit, taxi of Shanghai in 2010 422

Seventh, the prediction of sales volume of global car navigation in 2010    423

Eighth, prediction of market scale of Chinese car navigation in 2015  424

Section Two Technological development trend of satellite navigation industry    426

First, technological development trend  426

Second, study technological experience of European TMC  428

Third, domestic and international markets and technological development trend 430

Fourth, navigation products move towards multi-function merging    432

Section Three Development strategy of car navigation industry of our country of 2007    435

First, suggestion on enterprises     435

Second, three major development trends merit attention      438

Third, future development needs to spur on the flying horse       439

 

Chart: Value chain of navigation industry      1

Chart: The gross output value of global GPS in 2003-2005  7

Chart: The delivering amount of global GPS receiver in 2003-2004    8

Chart: Development course of the global car navigation device   9

Chart: The increase situation of global car navigation market in 2000-2010       23

Chart: The scale change and prediction of car navigation device market in the world in 1997-2007  24

Chart: The development trend of global car navigation device of main area 25

Chart: The scale and prediction of Japanese car navigation device market in 1994-2007   25

Chart: The development trends of Japanese car navigation device market in 1994-2007    26

Chart: The delivering amount of Japan VICS devices during 1997-2004     26

Chart: Overview of GPS system   27

Chart: Japanese company put out the car navigation device which can reveal stereoscopically in 2006 (1)      43

Chart: Japanese company put out the car navigation device which can reveal stereoscopically in 2006 (2)      43

Chart: The selling tendency picture of automobile market in January - December of 2006 47

Chart: The situation of production and selling of passenger car in January - December of 2006       49

Chart: The sales market tendency of passenger car in January - December of 2006  50

Chart: The sales volume and market share of car which is divided by displacement in January - December of 2006      51

Chart: Car sales list form of passenger car enterprise in December     52

Chart: The situation of production and marketing of commercial car in January - December of 2006      53

Chart: The sales tendency picture of commercial car market in January - December of 2006   54

Chart: The selling cost of the products of car manufacturing industry and increase situation compared with the same period of last year in January - December of 2006     57

Chart: The finished product of car manufacturing industry and increase situation compared with the same period of last year in January - December of 2006      57

Chart: The profits of car manufacturing industry and increase situation compared with the same period of last year in January - December of 2006  58

Chart: The income from sales of the products of car manufacturing industry in January - December of 2006 58

Chart: Performance analytical table of output of main products of automobile industry in January - December of 2006  59

Chart: The promise of joining WTO of import volume of car,completed car and key parts in 2000-2005 61

Chart: The promises forms of joining WTO of car tariff in July of 2001-2006   61

Chart: Imported car increase with the domestic automobile market fast in 2001-2006      62

Chart: The import situation of petrol machine car divided by displacement in 2001- October of 2006      63

Chart: The import volume of main import country (district) in 2001- October of 2006     63

Chart: The import volume of car and off-road car in 2002- October of 2006     64

Chart: The import volume of the car in January - October of 2006     65

contrast with 2005 65

Chart: The import volume divided by car style in January - October of 2006     66

Chart: Change situation of the import volume of car in 2005- October of 2006  68

Chart: The proportion of import car divided by displacement in January- October of 2006       68

Chart: The proportion of import SUV divided by displacement in January- October of 2006     69

Chart: The import volume of car of main import country (district) in January - October of 2006     70

Chart: The import volume of off-road car of main import country (district) in January - October of 2006      71

Chart: Amount of money of imports and exports of the car goods in 2001- September of 2006       74

Chart: The sales tendency picture of automobile market in January of 2006- February of 2007       75

Chart: The production and marketing of passenger car in January - February of 2007      76

Chart: The trend of sales market of passenger car in January of 2006-February of 2007  77

Chart: The sales volume and market share of car which is divided by displacement in February of 2007 78

Chart: Car sales list form of passenger car enterprise in February 2007     79

Chart: The situation of production and marketing of commercial car in January - February of 2007 81

Chart: The tendency picture of sales market of commercial car in January of 2006-February of 2007     82

Chart: Performance analytical table of output of main products of automobile industry in January - February of 2007   84

Chart: The application and classification of China navigation industry in 2000-2006  100

Chart: The estimate of output value of satellite navigation products of our country during 2000-2006     101

Chart: The main application products and system demand of our country in 2000-2005   101

Chart: The composing of navigation system 156

Chart: The market scale change of GPS navigation of main country and region of 2007   166

Chart: The volume of production and marketing of car of our country in the past three quarters of 2006       173

Chart: China main car navigation product of 2006       174

Chart: The application that Telematics technology uses in car navigation apparatus   184

Chart: The apparatus technology and key spare part of car GPS navigation       186

Chart: Portable car navigation system   189

Chart: The navigation apparatus which have combined many media such as navigation, audio-visual, games   193

Chart: The main competition brand and representative products register of domestic and international car navigation     200

Chart: The proportion of the auxiliary situation of GPS manufacturer visited for completed car factory   201

Chart: Judgement that consumers to the factor which influence performance of car avigation product    216

Chart: The first brand mentioning rate of car navigation      216

Chart: The second brand mentioning rate of car navigation  217

Chart: The third brand mentioning rate of car navigation     217

Chart: GPS consumer's sex composition      218

Chart: The situation that consumer choose GPS navigation product brand 219

Chart: The price structure that consumers buy GPS    220

Chart: The products type that consumer choose GPS  220

Chart: The proportion that consumers of car navigation heavy foreign products       221

Chart: The information channel that car navigation consumers trust   222

Chart: The male consumers of car navigation trust the information channel       222

Chart: The female consumers of car navigation trust the information channel    223

Chart: The attention factor that car navigation consumers pay close attention to       223

Chart: The information route that consumers understand car navigation     224

Chart: The place that consumers buy GPS   225

Chart: The products tabulation of Panasonic GPS navigation system  229

Chart: The products tabulation of Pioneer GPS navigation system      231

Chart: Pioneer car navigation AVIC-D8000   233

Chart: The products tabulation of Clarion navigation system       237

Chart: The principle picture of Clarion interactive navigation system   237

Chart: Tabulation of Clarion factory in China       238

Chart: Overview of Topcon GPS apparatus type  239

Chart: The composing of Topcon Chinese company    241

Chart: Car style that Alpine car electronic product assembles in China       243

Chart: Alpine navigation system products     243

Chart: Classification of Denso car navigation system   248

Chart: Main production company of Denso Chinese    248

Chart: KenwoodGPS systematic products    249

Chart: The products form of Sony GPS navigation system  251

Chart: The products tabulation of Fujitsu TEN GPS navigation system      256

Chart: Fujitsu navigation system Chinese company      256

Chart: The products tabulation of Thales Magellan series GPS    262

Chart: The development course of Leica measuring system 265

Chart: 6 great business system of Leica       265

Chart: The products tabulation of Leica GPS       266

Chart: Development of GPS products of Garmin Company 268

Chart: The products tabulation of car GPS of U.S.A. Garmin     268

Chart: Nuvi300 car GPS that Garmin introduced in 2006    271

Chart: The main products and function tabulation of Mentor      279

Chart: The products tabulation of some Motorola GPS       281

Chart: Andrew's aerial products tabulation    283

Chart: The products overview of Canadian NovAtel Company    284

Chart: GPS products tabulation of CSI  285

Chart: GPS products tabulation of MDSI     287

Chart: The major issue that UniStrong Company develops   289

Chart: The contribution of UniStrong Company to Chinese navigation device market 289

Chart: The market share of GPS every application of Beijing UniStrong Company of 2004       290

Chart: UniStrong’s project type and typical application 292

Chart: UniStrong’s production line 292

Chart: UniStrong’s staff form       293

Chart: The branch and cooperative venture of Beijing UniStrong company 293

Chart: CityOnMap’s products tabulation       301

Chart: Chronicle of development of BDStar Company  304

Chart: BDStar Company's main business lines and technology    306

Chart: Tabulation of BDStar series products 306

Chart: The introduction of classics application of BDStarGPS products     307

Chart: Main achievement tabulation of Beijing TrailHead      308

Chart: The products tabulation of Beijing TrailHead     308

Chart: Systematic tabulation of GPS centre which Beijing Shengji Hengxin Company undertakes the construction of     310

Chart: GPS car apparatus and function of Jingwei Xinghang      312

Chart: Dic Hain’s GPS car end products tabulation      314

Chart: Beijing Zhongruan’s GPS products     315

Chart: The course of research and development of Saibo Tiandi science and technology  318

Chart: GPS products tabulation of Saibo Tiandi science and technology     318

Chart: Seg-GPS enterprise's basic materials  320

Chart: Chronicle of development of Seg-GPS enterprise      320

Chart: The volume of production and marketing of quarter of Seg-GPSGPS products in 2003 Q1-2004 Q4   320

Chart: Relevant information of market position of Seg-GPS 321

Chart: Overview of main GPS products of Seg-GPS   321

Chart: The turnover, profit and growth rate of Seg-GPS in 2002-2004      322

Chart: The distribution of business income and profit in quarter of Seg-GPS in 2003Q1-2004Q4     322

Chart: The purchase customer and purchase volumn of GPS module of Toshiba semiconductor of 2004       322

Chart: Main GPS products tabulation of Shenzhen Navigation     325

Chart: Car satellite intellectual navigation system of Shenzhen Hangsheng  327

Chart: GPS vehicle controling deployment system of Yuwei 329

Chart: The products tabulation of car GPS satellite navigation systems of Coagent    333

Chart: The composing of GPS products module of Hiner    338

Chart: The tabulation of typical GPS applications of Shanghai Sanji    340

Chart: The products tabulation of car GPS of Shanghai Sanji      341

Chart: The tabulation of main GPS products of DaTang TianYi   342

Chart: The products tabulation of Shanghai Levave     344

Chart: GPS products and applicationof Shanghai Tide  345

Chart: Howa’s solution tabulation  347

Chart: The typical application case of GPS/GIS system of Howa       348

Chart: Main GPS products tabulation of Shanghai Volkswagen science and technology     349

Chart: The GPS products tabulation of Shanghai GM GPS  350

Chart: Overview of products of Shanghai YongGe electronic Science Technologies Co., Ltd.   352

Chart: GPS products tabulation of Shanghai Fleety communication    353

Chart: The GPS products tabulation of Shanghai AngLian   354

Chart: Tabulation of navigation products of Shanghai Compline  355

Chart: GPS application solution and function of Qingdao LionSen      357

Chart: Qingdao Carboter’s car GPS products      358

Chart: Brief introduction of main products and products function of Orient Power electron     361

Chart: Car GPS relevant products tabulation of Xi'an Space Star 363

Chart: Nanjing Leimo’s main products tabulation  364

Chart: Brief introduction of typical products and function of Hangzhou Qiujing electron   367

Chart: Car GPS products of Xiamen YaXon  371

Chart: Basic materials of Shenyang Xinfeida information tech Co.,Ltd.      374

Chart: GPS products tabulation of PSAT electricity science and technology      377

Chart: The products tabulation of Wuxi JiTian communication science and technology     377

Chart: Main application products and system demand during 2000-2005    397

Chart: The scale of application industry of satellite navigation of our country    407

Chart: Output value of market of application of satellite orienting of our country of 2000-2008       414

Chart: Prediction of Chinese car navigation device and PND market in 2005-2015    417

Chart: Sales volume and rate of increase of Chinese car GPS apparatus in 2002-2007      418

Chart: The end market scale and forecast of growth of Chinese car GPS navigation system of 2006-2009     422

Chart: Sales volume and prediction of global car navigation device of 2010       424

Chart: Prediction of Chinese car navigation device and PND market   426